Social media is a platform that is used by both the individuals as well as the organization to promote their products and services. And with the changing time, its use has become wider and popular. Some use it to showcase their personal life by posting their pictures doing various activities, while some use it as a platform to promote their products and services. Some use this tool to monitor market activities as well.
Social media can help a business in many different ways. And it can affect a business both in a positive and a negative manner for social listening. Let’s have a look, how doe’s social media impact a business and how a business or an enterprise can use this tool to get various types of advantages.
- Understand the cultural trend
Facebook, Twitter, Instagram and many other social media platform plays a significant role in helping the companies to understand the market trend. Understanding the trend, the companies launch products in the market or make changes in the features of products that are already present in the market. One of the examples for same is, launch of phone with front camera. By monitoring the activities of people in social media, mobile companies first launched the selfie sticks and later mobile phones with front camera to take selfie.
How do companies track the online activities?
Though, social media give a lot of information about the current market trend, but tracking it is not that easy. Big organization does not make decisions, monitoring the activities of one or two accounts. They do the thorough study of the market and for that they use the media monitoring tools. This tool help organization in preparing the report based https://en.wikipedia.org/wiki/Big_data on the study done on social sites.
- Help in getting the feedback
Social sites are one of the best platforms to take the feedback of the product and services. Here, the feedback remains unbiased, genuine and from the users who have used the product genuinely. Suppose, if I have purchased a new mobile phone, then the first thing that I will do with the phone is, check all its features and then share the news of buying the new phone with friends.
When, any of people will ask about the good and bad of the product, and then I will share my unbiased feedback with my friends. So this how, an unbiased feedback on a product is shared on the Facebook. And with the help of bbig data analytics at Wisers Information Limited company track the response and use for R&D.